News & Updates

“Do it for the Gram”: Visit Eight Murals to Raise Money for World Ovarian Cancer Day

Every “Social Butterfly” photo raises funding for ovarian cancer research on May 8

The recent partnership between Pacific Retail Capital Partners (PRCP) and Butterfly Effect (BE) will fly to new heights on May 8 in support of women around the globe. For World Ovarian Cancer Day, photos taken with the interactive “Social Butterfly” murals located at Pacific Retail shopping centers across the nation will benefit ovarian cancer research on behalf of nonprofit, Colleen’s Dream Foundation (CDF).

CDF is a 501(c)(3) organization dedicated to educating individuals and raising awareness for ovarian cancer, a particularly evasive disease nicknamed the Silent Killer. For 24 hours, individuals can visit the painted butterflies as part of a movement created by Tasha Wahl and the Butterfly Effect. These murals encourage passersby to snap a photo with the butterfly and share it on social media. A donation will be made to ovarian cancer research for every photo shared with the tags #ColleensDreamFoundation, #PacificRetail and #ButterflyEffect.

The unique series of butterflies can be found at eight participating Pacific Retail centers: Broadway Commons in Hicksville, N.Y.; Colonie Center in Albany, N.Y.; Eastridge Center in San Jose, Calif.; Military Circle in Norfolk, Va.; The Shops at Montebello in Montebello, Calif.; Northpark in Ridgeland, Miss.; the Shops at South Town in Salt Lake City, Utah; and Yorktown Center in Lombard, Ill.

“We are in the unique position to make a significant impact in the name of women’s health,” said Najla Kayyem, Senior Vice President of Marketing for PRCP. “We already have learned from Colleen’s Dream Foundation about ovarian cancer. Particularly, the alarming fact that early detection methods do not exist. We’re proud to stand in solidarity with women around the world battling the disease.”

CDF raises awareness for ovarian cancer and supports research that will lead to improved treatment and reliable early-detection. No such screening currently exists, which is a leading factor as to why ovarian cancer is the deadliest gynecological cancer. Of all women diagnosed, 25 percent die in the first year, largely because diagnosis occurs in the later stages of the cancer.

“Many people are in the dark about the dangers of ovarian cancer,” said Nicole Cundiff, CEO of CDF. “One in 78 women will develop the disease, the signs and symptoms are so vague, and your yearly wellness visit doesn’t test for it. That’s why shining a national spotlight on ovarian cancer through this partnership means everything to us.”

Since its inception in 2012, CDF awarded 48 research grants to 27 institutions totaling more than $1.2 million. Past recipients of Colleen’s Dream funding include, the University of Arizona Cancer Center, the University of Texas MD Anderson Cancer Center, Johns Hopkins University, Duke Cancer Institute and the University of Nebraska Medical Center, among others.

To learn more about ovarian cancer, CDF or how you can help, visit For more information about Butterfly Effect, visit

About Colleen’s Dream Foundation
Colleen’s Dream is a qualified 501(c)(3) nonprofit organization founded in 2012 by Nicole Cundiff and her husband, Billy, a 12-year veteran kicker in the NFL. Colleen’s Dream is dedicated to funding investigational scientific research with the primary goal of developing and establishing an accurate and accessible early detection test for ovarian cancer. For more information about Colleen’s Dream Foundation, or to donate, call (480) 269-2266 or visit

About Pacific Retail Capital Partners
Pacific Retail Capital Partners (PRCP) is one of the nation’s premier retail operating groups of large open-air and enclosed shopping centers, with more than $1.5 billion in retail assets presently under management in the United States. Based in Southern California, PRCP provides end-to-end sourcing, assessment, underwriting, valuing, developing, and asset management of retail real estate with a proven track record of repositioning properties. PRCP strategically manages over 10 million square feet of retail destinations. The executive team has over 150 years of collective real estate expertise in leasing, marketing, operations, design, development, investment and finance. With a keen focus on enhancing the value and quality of its growing portfolio, PRCP is dedicated to creating a unique, strategic vision for each property and exceeding the highest expectations of retail investors, retailers and consumers.

To learn more, visit or follow social media at: Facebook:
Instagram: @pacificretail